Project Summary Of Apothecare Wellness
I was entrusted with the challenge of driving organic traffic to Apothecare Wellness, an e-commerce store based in Bangalore, specializing in the highly competitive and technical online pharmacy niche. The website, built on Laravel, posed unique obstacles in on-page optimization, requiring close collaboration with the development team to ensure SEO compatibility. When I first took over, the site had zero traffic and relied solely on offline sales and Google My Business (GMB) inquiries. Through a targeted SEO strategy, I was able to generate over 30,000 organic visitors within just six months. This growth is only the beginning, as several key SEO initiatives are still in the pipeline. My efforts led to a consistent average of 10 sales per day, with a marked increase in GMB sales from 3 to 6 per day.
Content creation was a significant challenge in this highly regulated field, as the industry demands precision and adherence to Google’s YMYL (Your Money or Your Life) standards. This required extensive research and a deep understanding of both the technicalities of the healthcare sector and SEO nuances. Despite the complexities, my holistic approach to SEO, combined with thorough content optimization and strategic planning, resulted in sustained traffic growth and an increase in conversions. Apothecare Wellness now has a robust digital presence, significantly boosting both organic traffic and sales while ensuring compliance with the industry’s stringent guidelines.
- Keyword Research
- On- page Optimization
- Off- Page Optimization
- Content Writing
Category
SEO
Client
Apothecare Wellness
Location
Banglore, India
Published